Instagram marketing mistakes you should avoid

Since the explosive growth of instagram and the recent acquisition of it to Facebook, more and more brands are jumping on the bandwagon to get some of the instagram juices.


As there are many things that have been suggested for you to try when using Instagram as a marketing platform, conversely there are things that you should avoid also.

In this post I will describe some fatal things that you could do on your Instagram account that could lead to potential tarnishing of your brand.

Dont copy other people's photos

When I say dont copy, I mean that you should not take some else's photos and brand them as your own.  This not only is unethical and downright illegal, it can have negative consequences with your brand. People would distrust your company for carrying out such practices.

However there is nothing wrong with viewing someone's photo and get inspired from that photo.

Not thinking about hashtags

Properly using hashtags can help your photos get discovered better and  as a result it will gain more followers. The flipside of this is that if you over use hash tags, your instagram company account might seem spammy and people will be put off by that.

Too many posts or too little at one instance

There is nothing wrong with posting quality photos. However if you suddenly decide to post 10 or 20  photos at the same time, then it will clog up your followers feed. This could have negative effects such that they will unfollow you. You should avoid flooding your followers feed with so many photos at the same time.

You should be consistent and post photos in a spaced amount of time. As an opposite of posting too many photos at the same time, you dont necessarily should post one photo in one day, then forget it for a week or month, then post another.

Regularity is the key.

Not engaging with your community

As with anything else, active participation with your followers will lead to better results for your brand and marketing campaign. Should not neglect the community.